Ask any professional photographer and they will tell you one of the most demanding assignments is shooting a wedding, this takes a special skill that is developed through years of experience, however, the photography industry is not regulated, which allows anyone with little or no experience to purchase a digital camera and earn some extra cash at the expense of one of the most important days of a couples life, often ending in disappointment & sometimes disaster. It is now more important than ever to check out and choose a proven professional photographer.
PROFESSIONAL PHOTOGRAPHERS JOB DESCRIPTION (weddings):
* Had formal training with proven experience
* Have expert knowledge and understanding of the technicalities of photography with the ability to put these into practice
* Understand all aspects of formal and alternative wedding ceremonies and how to photograph them effectively
* Ability to put people at ease and to control large groups effectively and courteously
* Be able to work effectively and produce professional results under extreme pressure
* Have top proven professionally dedicated equipment and accessories that are kept in good order. (cameras, computers, memory cards etc)
* Carry professional ‘back up’ equipment on each assignment
* Have professional standard computer imaging applications to produce top quality detailed images and design
* Be able to keep all images backed up and on permanent file and offer an after sales service
* Have indemnity and public liability insurance
* Have a clear current enhanced CRB certificate (re: photographing children)
PLEASE READ THE SAD FACTS :
The public perception of photography over the last few years has been reshaped by the many camera and phone manufacturers advertising campaigns suggesting that good photography is now an easily accessible and cheap commodity. This maybe true for the amateur market, but the professional market is a totally different kettle of fish that demands only the highest standard of equipment, workmanship and responsibility in every aspect of the profession.
Unfortunately with the advent of modern digital technology and ‘low end’ cameras that can produce reasonable results with little or no technical knowledge, the market has opened up to anyone wanting to earn extra cash by photographing a couples most expensive and important days of their lives and very often at an extortionate cost. Every so often, and increasingly, we get a call from a dismayed bride who employed someone who decided they were a professional after purchasing an all singing and dancing digital camera, asking us if we can give our opinion about their wedding day photos and even rectify them.
Many times we are shocked at some of the things we have seen and prices that have been charged and sadly on many occasions there is not a lot we can do for them. It is a lot easier to get some good results, but that’s only an extremely small part of the whole picture of wedding photography.
An experienced professional not only handles a camera as second nature, but will have a good understanding of lighting and how to utilise it, how to put people at ease, how to get the results he/she wants without creating a fuss, how to remain professional and work effectively under extreme pressure and how to produce the highest and detailed quality images – unfortunately you cannot purchase that from a camera shop and only comes from experience and formal training.
It is now more important than ever to employ a true professional with a proven track record!.